featuring
NATURAL FOOD COLORING POWDERS

TINT WITH TASTE

The internet is awash in unicorn smoothies, rainbow pancakes and purple pasta. Colorful food is a trend that's fun and filled with individual creativity. We have curated a selection of natural food coloring powders that can help you express yourself without artificial dyes. These colors can be used in all sorts of confections: cakes, cookies, icings; or in beverages: lattes, mocktails, and of course, smoothies. These powders are made from dried and powdered botanicals, which in some cases will not only add color but also distinct flavor, or sometimes even color-shifting properties to your creations.

A SAMPLING OF OUR NATURAL FOOD COLORING POWDERS
5.0
matcha
food grade
powder
Matcha tea is a bright-green, fine-mesh powder. Its vibrant green color can add a nice visual pop to foods.
2 oz - JAR$7
2 oz - REFILL$6
8 oz - REFILL$19
2 oz - JAR $7
ADD TO CART
4.9
mango
juice
powder
Mango juice powder is a fine, bright yellow powder that can be used to give a tropical fruit flavor to foods or as a natural food coloring.
0.25 oz - PORTION$0.50
2 oz - JAR$5
2 oz - REFILL$4
8 oz - REFILL$13
0.25 oz - PORTION $0.50
ADD TO CART
4.8
hibiscus flower
powder
Hibiscus flower powder can enhance baked goods with its fruity and slightly tart flavor, and its beautiful pink or purple hue.
0.25 oz - PORTION$0.50
2 oz - JAR$4
2 oz - REFILL$3
8 oz - REFILL$9
0.25 oz - PORTION $0.50
ADD TO CART
4.8
cacao powder
high fat (20-22%)
powder
Our cacao powder has the more-prized high-fat content. This natural cacao powder will yield rich chocolatey flavor in baked goods. No sugars have been added to this raw ingredient.
0.25 oz - PORTION$0.50
1.5 oz - JAR$4
1.5 oz - JAR$4
1.5 oz - REFILL$3
1.5 oz - REFILL (5 PACK)$13
6 oz - REFILL$10
0.25 oz - PORTION $0.50
ADD TO CART
ebony carrot
powder
2 oz - JAR$5
8 oz - REFILL$13
2 oz - JAR $5
ADD TO CART
4.9
cranberry
juice
powder
Sought after for its inherent tang as well as its cotton-candy food coloring effects, cranberry juice powder can be a tasty and aromatic natural alternative to standard food colorings.
0.25 oz - PORTION$0.50
2 oz - JAR$7
2 oz - REFILL$6
8 oz - REFILL$19
0.25 oz - PORTION $0.50
ADD TO CART
5.0
beetroot
powder
Beetroot powder boasts a vibrant pink hue and a soft, almost velvety consistency which can easily dissolve or mix to color various foodstuffs.
2 oz - JAR$4
2 oz - REFILL$3
8 oz - REFILL$9
2 oz - JAR $4
ADD TO CART
4.8
butterfly pea flower
powder
A natural food colorant, Butterfly pea flower powder can be used in many sweet treats, giving them an alluring vibrant blue hue.
0.25 oz - PORTION$0.50
2 oz - JAR$7
2 oz - REFILL$8
8 oz - REFILL$19
0.25 oz - PORTION $0.50
ADD TO CART
HIBISCUS POWDER
spotlight

Get ready to pucker up with the tart taste of hibiscus powder. This brightly-hued ingredient not only adds a visual pop but also infuses drinks—such as teas, cocktails, and smoothies—and even sauces, jams, and baked goods with a subtle sour flavor.

>> YAY! TEAM PINK
some recipes that use
HIBISCUS FLOWER POWDER

Seeking pink or purple hues? Add hibiscus flower powder to your culinary creations for a splash of color, from a quick stir into yogurt to preparing an icing for your involved bakes. Hibiscus imparts a tangy edge to your dishes, so balance the hue and flavor with care.

a sweet treat recipe using:
by Lauren Brittain
RECIPE SAMPLER
AVAILABLE
Rose Cardamom Donuts
Gluten Free
a sweet treat recipe using:
by Karine Eludut
a bread recipe using:
by Christine Loertscher
Lemon Loaf Cake
with Hibiscus Glaze
a sweet treat recipe using:
by Brianna Shaver
BUTTERFLY PEA FLOWER POWDER
spotlight

Brighten your day with a blue-hued bake or sweet treat. Butterfly Pea Flower Powder offers shades from pale blue to vibrant azure, tinting your dishes without overwhelming their flavors. Keep in mind that a change in pH can shift the hue from blue to purple—maybe you prefer this?

>> YAY! TEAM BLUE
some recipes that use not-just-pink
NATURAL FOOD COLORING POWDER

Maybe your palate has tired of blushing pinks and boozy purples for a bit, but you are still seeking color in your dishes. Here's some inspirational recipes for going beyond pinks and purples. Use matcha for mossy greens, mango juice powder for sunny yellows, and cacao powder for rich creamy browns.

RECIPE SAMPLER
AVAILABLE
No Churn Rainbow Ice Cream
with Natural Colors and Flavors
a sweet treat recipe using:
by Alexis Grabel
Blueberry Cheesecake
with Butterfly Pea Powder
a sweet treat recipe using:
by Brianna Shaver
Rainbow Bundt
using Natural Dyes
a sweet treat recipe using:
by Christine Loertscher
RECIPE SAMPLER
AVAILABLE
a sweet treat recipe using:
by Kelly Ryan
GINGER SNACKS
berry colada

This single-serving snack pack has the perfect blend of sweet and spicy. Combines crystallized ginger, dried blueberry, dried pineapple, dried cranberry, and coconut flakes to transport you to the tropics when icy weather has settled in. Grab some and go.

> BUY GINGER SNACK PACKS
Selefina seeks to reframe meal-making—shifting it from routine to artistry; from obligation to opportunity. Each meal is a fresh start, a chance to be fearless with flavor, to color outside the lines. It’s also a chance to celebrate the classics, to craft dishes with familiar flavors. Cooking is both an art and an offering and we’re here to support your self-expression: Cook Creative.