Want to use dye-free natural food colors? These powders offer a plant-based alternative to synthetic dyes. Made from real plants and fruits, color and flavor come as a package—sometimes subtle, sometimes more pronounced. Matcha brings soft green tones with a vegetal note, Hibiscus Flower leans bright and tart, and Butterfly Pea Flower stays largely neutral while shifting blue to violet depending on the food's acidity. Beyond those, this natural color palette expands into warm yellows, deeper violets, and earthy browns.
dye-free
NATURAL FOOD COLOR
powders
4.7
food grade
powder
Matcha tea is a bright-green, fine-mesh powder. Its vibrant green color can add a nice visual pop to foods.
4.9
juice
powder
Sought after for its inherent tang as well as its cotton-candy food coloring effects, cranberry juice powder can be a tasty and aromatic natural alternative to standard food colorings.
0.25 oz - PORTION$0.50
2 oz - JAR$7
2 oz - REFILL$6
8 oz - REFILL$19
0.25 oz - PORTION
$0.50
4.9
juice
powder
Mango juice powder is a fine, bright yellow powder that can be used to give a tropical fruit flavor to foods or as a natural food coloring.
0.25 oz - PORTION$0.50
2 oz - JAR$5
2 oz - REFILL$4
8 oz - REFILL$13
0.25 oz - PORTION
$0.50
4.8
powder
Hibiscus flower powder can enhance baked goods with its fruity and slightly tart flavor, and its beautiful pink or purple hue.
0.25 oz - PORTION$0.50
2 oz - JAR$4
2 oz - REFILL$3
8 oz - REFILL$9
0.25 oz - PORTION
$0.50
4.5
powder
Imparts a delightful shade of purple to cakes, pastries, frostings, and candies without the need for artificial dyes.
0.25 oz - PORTION$0.50
2 oz - JAR$4
2 oz - REFILL$3
8 oz - REFILL$9
0.25 oz - PORTION
$0.50
4.9
powder
A natural food colorant, Butterfly pea flower powder can be used in many sweet treats, giving them an alluring vibrant blue hue.
0.25 oz - PORTION$0.50
2 oz - JAR$7
2 oz - REFILL$8
8 oz - REFILL$19
0.25 oz - PORTION
$0.50
0.25 oz - PORTION$0.50
2 oz - JAR$5
2 oz - REFILL$4
8 oz - REFILL$13
0.25 oz - PORTION
$0.50
4.9
low fat (10-12%)
powder
Black Cacao Powder, with its deep black color and smooth flavor, is perfect for visually striking, richly flavored baked goods and desserts.
some recipes + ideas for
DYE-FREE TREATS
using natural food colors
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Selefina seeks to reframe meal-making—shifting it from routine to artistry; from obligation to opportunity. Each meal is a fresh start, a chance to be fearless with flavor, to color outside the lines. It’s also a chance to celebrate the classics, to craft dishes with familiar flavors. Cooking is both an art and an offering and we’re here to support your self-expression: Cook Creative.