Meet some of the creative minds who bring Selefina to life. Our community of culinary creators shapes the heart of our brand—each contributing recipes, blends, and stories that celebrate curiosity, craftsmanship, and everyday artistry. Their passion for flavor fuels everything we do. Spot this
on a photo? That creator has a , a signature blend you can cook with.
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Alex Bala
Recipe Creator
HI I'm Alex Bala- a self-taught home chef and food photographer with a passion for creating delicious, heartwarming meals. Every dish I make is made with love, inspired by family, friends, and the joy of sharing good food.
The Kitchen is my love and food is my love language. I want everyone who sits at my table to leave with a full belly and a happy heart. And trust me, there’s no holding back here—I’m all about bold flavors, rich ingredients, and, of course, plenty of butter and flavor!
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Alexis Grabel
Food Photography + Content Creation
Alexis Grabel is a self-taught home cook and baker. She enjoys baking desserts as well as sourdough and yeasted breads. Always on a quest to improve on her culinary skills, she often takes classes to learn new cooking and baking methods. Her current favorite things to bake and make are sourdough bread, ice cream and pastries. Recently she has worked at perfecting vegan and vegetarian dishes for her husband. Alexis enjoys collecting vintage bakeware and cooking utensils. Find her delicious creations on Instagram and TikTok @whatalexiscooked.
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Amanda Luecke
Cookie Artist/Creator/Educator
Minnie's Cookies is named after my mom, Mary ("Minnie")—the best baker I have ever known. I grew up with the smells of fresh baked bread, pies and cookies coming from the kitchen. Usually taking on the part of taste tester and beater licker (a role I took very seriously), I stood in awe of the delicious foods she would make. My mother has always been my inspiration for baking and taught me everything I know today. After she passed away in early 2016, I decided to honor her memory by naming my business after her. I'm convinced the reasons her baked goods were so delicious and amazing were because they were made with careful measurements, detailed recipes, and always, ALWAYS, made with love.
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Amy Carson
Professional Photographer and Recipe Developer
Amy Carson is a photographer and recipe developer based in San Diego, California. Her professional relationship with food began over a decade ago: first as a nutritionist and personal chef, and later as a chocolatier and owner of a small-batch chocolate company. She is also an avid traveler and seeks to learn as much as possible about the local cuisine of every destination that she visits. See more of her work at
amycarsonphotography.com and on Instagram:
@amycarsonphotography.
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Bill Roberts
Recipe Creator | Baker | Flavor Lover
Hello! My name is Bill Roberts and I am the Cook at Home Dad. I began my cooking journey with one clear goal in mind. To create delicious and nutritious meals for my family and friends on a daily basis. Along that journey I also fell under the intoxicating spell of sourdough bread, which has quickly become one of my favorite love languages. I believe in the power of real food and nutrition but it also has to taste good! Bringing me to my third passion in the kitchen: flavor! The best flavors are found in all the wonderful spices our world has provided us. Use them! They’re here for a reason.
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Breanna Ticarat
Recipe Developer + Food Blogger
Breanna is a food blogger and digital content creator based in San Antonio, Texas. She has a passion for creating easy meals for busy people! The self-taught cook and baker believes that cooking should be enjoyable and shouldn't have to take up hours of your time. With your busy schedule, the last thing you need is to come home from work and embark on a 4 hour cooking adventure! She creates recipes that take primarily 30 minutes to make and taste just as delicious as your favorite takeout meal! She is a big believer in health, balance and that all foods can fit into one’s diet. Make sure to check out her page "Knead the Recipe" for cooking tips and motivation to help you become a more confident home chef!
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Brianna Shaver
Professional Pastry Chef and SAHM
Brianna Shaver is a pastry chef turned stay at home mom, recipe developer and food photographer. After graduating from pastry school, Brianna went on to spend the next 10 years working in bakeries and restaurants all over the west coast, did 5 seasons with her small business in the Seattle farmers market circuit and had a brief stint selling hand decorated sugar cookies on Amazon. She now focuses her time on raising her kids in the mountains of Northwest Montana and building her business: Garden Box Baking. When not in the kitchen you can catch her chasing her wild kids up a mountain, swimming in lakes or curling up with a good book. Follow her drool worthy content on Instagram
@gardenboxbaking, TikTok
@gardenboxbaking and YouTube
@gardenboxbaking.
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Brit Kapustina
She’s from America. He’s from Russia. They met as students in Czechia, got married in Slovenia, and have been eating their way around the world together ever since! Now based in Lincoln, Nebraska, Brit and Viktor enjoy creating globally inspired recipes that allow you to travel the world without leaving your kitchen. On their blog, Whisked Away Kitchen, you'll find adventurous recipes that are flavorful, attainable and perfect for entertaining friends and family. Follow along at whiskedawaykitchen.com or on Instagram
@thewhiskedawaykitchen.
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Brittney Chung
photography, videography, recipe development, blog
Brittney is a recipe developer and food blogger also known as the gal behind Brit’s Bites. She’s passionate about creating fun and easy-to-follow recipes that are perfect for sharing with friends and family. Everyone is welcome at the table (or yours!), so come on in and let’s get cooking!
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Carolyn Griffith
Food & Product Photographer
I am the foodist and creative behind the lens of Lady Grif Food. Food and creativity have been a part of my life since I was a tiny tot! As someone who has been playing with food since childhood, I understand the importance of good ingredients, and most importantly, tasty food (and tasty-looking)! I grew up working in orchards, gardens, and then farm-to-table restaurants. My whole life has been centered around growing, harvesting, or cooking delicious food for family, friends, and strangers. I am so happy to continue my love story of food with you!
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Chef Dave Martin
Chef | Creator | Food Dork
Chef Dave Martin got his start on Top Chef and has since built a dynamic career across restaurants, media, and brand consulting. Known for bold flavors and creative flair, he now shares his passion through cookbooks, events, and social media—bringing fresh ideas and real ingredients to kitchens everywhere. Through it all, Dave stays connected to his roots: real ingredients, real passion, and a real love of sharing food.
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Christine Loertscher
Recipe Developer + Food Photographer
With a lifelong passion for cooking Chris brings a unique blend of culinary expertise, creativity, and artistic flair to every dish. Driven by an insatiable curiosity and a desire to merge artistic vision with the culinary arts, Chris has found true fulfillment as a recipe developer and photographer. Through the lens of the camera, Chris skillfully captures the essence and beauty of each dish, transforming food into visual poetry. The result is a captivating fusion of flavors, textures, and aesthetics, inviting you to savor every moment. Follow Chris’s culinary adventures on Instagram at
@poetic_road, or her blog
poeticroad.com where the exquisite imagery and tantalizing recipes will inspire and delight your senses.
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Erica Sarah- Fay
Recipe Developer & Content Creator
Erica is the creator behind SoftcoreTable, a Toronto-based food platform centered on comfort-driven, elevated meals that feel like relief at the end of the day.
With a background as a registered nurse specializing in mental health, Erica brings a unique lens to food- one that values nourishment, nervous system regulation, and the quiet rituals that make everyday life feel better. Her recipes focus on simple, accessible ingredients layered in a way that feels thoughtful, indulgent, and deeply satisfying, often built around saucy bowls, brothy pastas, and meals that don’t require perfection to feel special.
Through SoftcoreTable, Erica shares a slower, more intentional approach to cooking-one that invites people to reconnect with food as something grounding, comforting, and worth looking forward to.
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Ericka Sanchez
Host of Ericka's Mexican Cocina
Raised in a Mexican household, Ericka’s cooking is shaped by memory, seasonality, and the everyday rituals of the kitchen. Her approach honors traditional flavors and techniques while making them accessible for the modern home cook. From slow-simmered moles to quick, weeknight tacos, her recipes strike a balance between heritage and practicality.
Ericka Sanchez is a Mexican cookbook author, recipe developer, food stylist, and photographer, and the creative force behind Nibbles and Feasts, a platform dedicated to modern Mexican cooking rooted in tradition.
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Frank Occhino
Backyard Pizza Chef
Frank’s passion for pizza ignited at a young age in his birthplace, Sicily. Inspired by his Italian roots, he started crafting pies as a child and eventually created a dedicated space in his backyard to share his pizza-making journey, complete with his handmade pizza oven. His backyard has since become a beloved gathering spot where friends and family come together to savor his delicious creations and enjoy good company. This journey has not only deepened his love for the craft but also connected him with a vibrant community of fellow pizza lovers and food enthusiasts. Instagram
@uncle_franks_backyard_pizza
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Hannah Huddleston
Food Photographer & Videographer
Hannah is a food photographer, and a food blogger since 2019. Due to the fact that Hannah's love language is food, making and serving beautiful, delicious bites and sips is her passion. She shares her love and recipes with the world on her blog sweetsavorysour.com or on Instagram @sweetsavorys.
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hannah shepherd
Seasonal Baker + Tastemaker
I’m a self-taught baker who believes the heart of a home is the kitchen. Raised by a lineage of home bakers and surrounded by family cooks, I learned early that simple ingredients can tell beautiful stories and shape lasting memories. My bakes are elegant yet rustic in nature — refined without feeling fussy, nostalgic yet gently elevated. I’m drawn to recipes that make everyday moments feel more intentional and special. Through Cake Joie — “joy” in French — my content & recipes celebrate baking in rhythm with the seasons as a way of savoring life’s ordinary beauty.
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Heather Janak
Recipe Developer, Photographer + Food Blogger
Heather is a baker with a passion for creating elevated, yet easy-to-follow dessert recipes. Her background in photography and videography, paired with an insatiable sweet tooth, led to early success on social media with engaging videos of her decadent creations. As a recipe developer, she pairs traditional bakes with novel flavor combinations, and brings them to life through artful visuals. Follow along to find something sweet at
@youthsweets on Instagram and
TikTok and
youthsweets.com.
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Herman At Home
Food Content Creator
Herman is a self-taught cook focusing primarily on easy-to-follow, Asian-forward, comfort food recipes that appeal to everyone, regardless of their skill level. He started his social media accounts to share his passion for cooking and baking, which began when he was about 12 years old, because his parents worked full-time jobs and he needed to feed his siblings and himself. What started out as a necessity quickly developed into a passion for cooking as he learned techniques and recipes from his family, especially his grandma. He is delighted to share his love for cooking and baking with his audience and take them on a journey of culinary discovery.
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Jamie Kim
Recipe Developer and Founder of Jamie's Farm
Jamie is the founder of Jamie’s Farm, an award-winning granola company based in New York. Her love for food started early in high school while working at a 3 Michelin star restaurant and cooking for her friends and family. When she’s not working on her granola business, she enjoys food photography and developing recipes.
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Janette Ceracchi
Digital Creator
Janette is a self taught pasta enthusiast from Webster, New York. American born but Italian ancestry runs in her veins. Throughout the years trying out different hobbies and cooking techniques pasta was a whirlwind of a love affair. The early days were wildly delicious failures, but with practice and persistence pasta had become an art form all on its own.
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Jayalakshmi R
I'm Jayalakshmi Rangarajan, a software engineer by profession and a food photographer by passion. I'm currently based out of Memphis, Tennessee. A winner of 16 international food photography awards, I enjoy styling and photographing food and produce. I've worked with leading brands to create images and videos that convey a food story.
Check out my Instagram handle at
@jayalakshmi.rangarajan.
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Kaileigh Gaffney
Recipe Developer + Food Blogger
Kaileigh is a self-taught home cook specializing in 30-minute healthy vegetarian recipes. Her quick recipes were created out of necessity after having kids when she realized how difficult it was to get a healthy meal on the table while managing little kids and after a full day of work. Kaileigh's recipes are an attempt to make moms feel like Supermoms in the kitchen, providing ease and healthier family options, to ultimately make coming together as a family for mealtime a little more peaceful and grounding.
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Karine Eludut
Food Photographer + Recipe Creator
Karine Eludut is a recipe developer and food photographer based in Houston, Texas.
As French-born, food has always been an essential part of her life. French cuisine is her culinary background and the beginning of her journey in the kitchen. Several moves in different countries and extensive travels in the Middle East and Asia during the last two decades have broadened her cooking experiences with new techniques, flavors, and ingredients.
Transmitting her passion for cooking came during her years in Saudi Arabia, where she developed a business of catering and cooking lessons. Back in the US and becoming a health coach, she is prioritizing healthy and seasonal recipes but not only. A balanced diet is the key.
Then came food photography: first, as a hobby to showcase her dishes and inspire people to cook at home, then as one of her services surrounding food.
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Karyn Maier
Freelance Writer
Karyn Maier is a freelance writer and creator specializing in natural wellness, the botanical arts, and culinary creations that use herbs and spices. She has written for many industry and consumer publications in both new and traditional media, including ePregnancy, Fitness Link, Club Mom, Let's Live, Natural Living Today, Real Woman, The Herb Quarterly, American Fitness, Mother Earth News, Delicious!, Better Nutrition, etc. She is also the author of several books on using herbs, and a contributor to cookbooks. Ms. Maier is frequently interviewed as an expert by national magazines, including Real Simple and Mother Earth Living. She has also been a guest on several radio talk shows such as Gary Null's Natural Living, The Deborah Ray Show and Martha Stewart Living.
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Kayla Blydenburgh
Recipe Developer | Food Photographer | Blogger
Kayla is a self-taught home cook and baker. Growing up with her grandparents, she would spend hours in front of the TV watching the Food Network. She and her grandmother would mold play-dough into different fruits and vegetables while watching cooking shows and have contests to see who made the most realistic dish. Eventually, Kayla moved on from play-dough and began to work with real food. On her blog,
enrootkitchen.com, you’ll find recipes made from scratch for the home cook and baker ranging from all skill levels! She also showcases these dishes on her Instagram:
@enrootkitchen.
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Kelly Ryan
Professional Recipe Development | Food Photography
For as long as she can remember, Kelly Ryan has loved to bake up treats to share with loved ones. Her love of baking comes from her mother and grandmother, both talented home cooks. After graduating from the Culinary Institute of America, Kelly worked at America’s Test Kitchen for a few years before venturing off to do food photography and recipe development full-time. Her blog, Butter & Thyme, focuses on elevated nostalgic comfort food recipes. Find more of Kelly’s recipes at
butterandthyme.com.
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Kimberly Dennison
Food Photographer + Baker
Kimberly, a self-taught baker and food photographer, discovered her passion for both through experimentation. She wants to inspire others to enjoy baking and show that creating delicious treats is possible with patience and creativity. Her food photography showcases the beauty and joy of baking, encouraging others to try it themselves.
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Lauren Brittain
Realistic Nutritionist + Photographer
Lauren is a food and lifestyle photographer with a background in Nutrition. Creating in the kitchen has always been her happy place. As a realistic nutritionist, she provides a unique perspective on maintaining a balanced diet without compromising quality and taste. Lauren’s husband and 3 daughters are professional taste testers and often appear in her work. Her homemade recipes are not only healthy but also simple to prepare, making them a hit for the whole family. [Follow her on Instagram:
@healthyhomebakes]
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LeAnn Reid
Food Photographer | Recipe Creator
LeAnn Reid is the food content creator, recipe developer, and food photographer behind No Coast Kitchen, a gluten-free and dairy-free recipe blog rooted in joy, creativity, and nourishment. Driven by a passion for helping others thrive with dietary restrictions, she recreates nostalgic, comforting favorites with an allergy-friendly twist. LeAnn blends functional, feel-good recipes with warm, inviting visuals to showcase just how delicious allergy-friendly eating can be. She specializes in nourishing meals and indulgent desserts that prove you can eat well and live vibrantly, no matter your lifestyle.
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Lindsay Lehrer
Recipe Creation for Active Families
I'm Lindsay, the cook and writer behind Mom's Dinner Bell, where I share budget-friendly family dinners alongside the Armenian recipes I grew up with. I'll be the first to tell you I didn't know how to cook when I got married. What started as figuring out one dinner at a time slowly turned into a kitchen full of confidence and a community of home cooks who follow along for food that is approachable, affordable, and made with real heart...
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Lisa Christy
Digital Creator
Lisa Christy is a recipe developer and food content creator from San Diego, California. While she has a Bachelor’s degree in Early Childhood Development and a background in teaching, her true passion is creating delicious recipes at home. When she’s not in the kitchen, you can find her enjoying an outdoor hike, taking a dance class, or traveling with her husband. Follow her on Instagram
@mrs.christycooks.
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Maggie Frank
Pastry Chef
As an artist and passionate foodie, Maggie Frank has made a career of serving up sweet treats. She found her love for food after experiencing the way a great meal or dessert can truly centerpiece celebration and bring people together. As a proud graduate of the Culinary Institute of America, she believes food is a way of life. Testing and sharing recipes that others can try out and bring into their own homes brings her a great feeling of fulfillment. Follow her adventures on instagram:
@maggiefrank.bakes
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Maria Fernanda Lopez Moreno
UGC Creator with Healthier + Unique Touch
A space where wellness, performance, and intentional living come together. From balanced recipes and Hyrox training to everyday routines and mindset, I share a realistic approach to feeling strong, grounded, and connected to yourself; without extremes.
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Ramyaa Narayanan
Vegan and Vegetarian Recipe Developer
Ramyaa Narayanan is a food/product photographer, food stylist, and recipe developer based in Bay Area, California. As a home cook she loves to create recipes and experiment with different ingredients and flavors that her family and friends enjoy. Visual storytelling and minimalism are her two favorite ways to showcase vibrant and mouthwatering food. Visit her instagram
@ramyaa.narayanan to see more of her work and
www.amomscookbook.com for recipes.
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Rena Sak
Unique Recipes | Food Culture | Self-Taught
Rena is a self-taught cook and baker who enjoys experimenting with ingredients, flavors and culinary techniques from around the world. Her Asian/American heritage, youth spent in the Middle East and European husband have greatly influenced her palate and creativity with food. She shares her small-batch recipes and photos/videos of her creations and the process on (
@agirlandaspoon) and blog (
agirlandaspoon.com).
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Risa Weaver-Enion
Mixologist | Professional Photographer
Risa Weaver-Enion is a professional photographer based in Sacramento, California. Through her company
Risa James Photography, she specializes in food and beverage photography, specifically cocktails. She works with small distilleries, wineries, and purveyors of cocktail accessories to create beautiful imagery for them to use in their marketing efforts. Her book,
Cocktails for Everyday Drinking, was published in 2022 and is available at all online booksellers.
When she’s not photographing cocktails, Risa and her husband love to travel, both within the United States and internationally. Many of their trips have been wine-focused, but they’ve visited their fair share of distilleries around the world as well.
Anyone who wants to reach out to Risa to ask questions about photography, cocktails, or anything else, can find her on Instagram
@risajamesphotography, on the web at
risajamesphoto.com, or over email at risajamesphoto [at] gmail.com. She’s always happy to answer questions and give advice.
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Sheri Silver
Food Photographer/Recipe Creator/Blogger
Sheri’s passion for sharing the tips and techniques she’s acquired after more than 40 years in the kitchen comes to life in her delicious recipes—both savory and sweet—that she likes to describe as “aspirational but always attainable”. A lifelong New Yorker, Sheri loves to spend her free time exploring her beloved city (and likely eating a cheeseburger) with her husband and 3 kids.
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Shibi Thomas
I am a software engineer by profession and a food blogger, food photographer and food stylist by passion. I host a cooking show on the South Indian TV channel -
Asianet. I have been blogging at
FlavzCorner.com since 2012. I love experimenting with new cuisines and travel a lot. I try to connect food with beautiful memories that convey stories through my visual art. My Instagram handle is
@FlavzCorner.
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Tara Salonius
Digital Creator
I was born in Kingston Jamaica but grew up just east of Toronto, referred from this point on as The Six (paying homage to the once one-and-only area code of the city 416). My whole life I have spent in this city. My father drove the subway for 35 years and out of all my parents friends and family we were the only ones who didn’t live in Toronto. Dated boys, had best friends, went to University, night clubs shopping, eating, concerts all in this city. So it’s been quite a love affair. And all these years, I feel like it’s always been me somehow going west, from east of The Six.
Now I have lots of passions. My family. Cooking. Music. Books. Movies. Basketball. Laughter. All of which were birthed out of what I would consider a lonely childhood, but happy nonetheless. No tears to shed. Certainly possible to have both as I did. But that’s a story for another day.
I started this cooking as an escape during my maternity leave and later during the many lockdowns. As I documented my adventures in the kitchen on Instagram, it began to turn into so much more. A community. A creative outlet. Source of inspiration. Friendships. A new passion. And down the rabbit hole I go.
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The Persian Pepita
Recipe Developer + Digital Creator
Ayatt is a Boston-based creator with a passion for cooking and wellness. With Persian roots that inspire her appreciation for bold flavors and thoughtful ingredients, she brings a unique perspective to the kitchen, blending cultural influence with approachable, modern cooking.
After experiencing health challenges a decade ago, Ayatt immersed herself in the world of functional medicine, discovering the powerful connection between food and overall well-being. What began as a journey focused on strict healing protocols eventually evolved into a more balanced philosophy.
Today, that journey inspires her work in the kitchen, where she focuses on high-quality ingredients, creative flavor combinations, and thoughtful swaps that make nourishing food feel both exciting and accessible. Through her recipes, Ayatt hopes to inspire others to treat their bodies kindly while still embracing the joy, creativity, and fun of cooking.
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Vanya Hajnas
Cooking Enthusiast & Recipe Developer
Vanya is a self-taught home cook and baker who draws inspiration from all facets of life - from coming up with simple but nutritional dishes for her young picky eaters, to planning elaborate meals for entertaining and fancy dinner parties. She has an Eastern European background but has spent most of her adult years in the US where she’s gotten exposed to a plethora of international cuisines. Much of her daily cooking goes back to childhood favorites, but the self-proclaimed foodie in her loves perfecting dishes from all around the world. She always strives to learn new techniques and experiment with new spices and ingredients and enjoys creating recipes for her Instagram (
@my_gourmet_home) and blog (
www.mygourmethome.com).
SELEFINA EDIT Nov '25: Vanya's IG account was deleted, and she's rebuilding at a new address:
@vanyas_gourmet_home. Follow along for amazing recipes.
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Vincent DelGiudice
Recipe Developer + Digital Creator
Vinny is a family-taught home cook who focuses on cooking meals that the whole family can enjoy. He is driven by his love for spending time in the kitchen where he grew up spending time with his parents and siblings. He started shooting food photography and videography as a way to capture the importance of sharing a home-cooked meal with your family. He works as a photographer and digital media specialist full-time. On the side you can find his work on Instagram
@vindelgiudice or his blog,
Always From Scratch. His recipes consist of Italian-inspired family meals like lentil soup and chicken francese!
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