experimenting with

mixing guide for


tints with taste, with notes by pastry chef Maggie Frank

Navigating the world of natural food coloring can take time and effort. Finding the balance of the desired color and possible added flavor can be tricky. But fear not, with this guide you’ll have the head start you need to start coloring naturally with confidence.

I’ve tested more than just a few different powders for Selefina, and found these resulting offerings to be the favorites. To determine the best uses for each color I put them through a series of tests to see how they behaved in different products: baked in a white sponge cake, stirred into cooked pastry cream, and mixed into American buttercream. When you start baking look at what option will be closest to what you’re making for your best shot at success. For example, mix a natural food coloring powder into a cookie dough using the same method I used to to add it into cake batter.

The following are some tips on how to mix in natural food coloring powders. NOTE: For each project, I used 2 teaspoons of powder for each 1 cup of product. Start there and add more to get more vivid results.

Cake, and other baked goods: To prevent lumps, mix the powder in with your other dry ingredients. Just use a whisk and combine well, then continue with your recipe as usual.
Pastry cream, and other custards: Often in these recipes the directions will ask you to add granulated sugar in at some point. Using a fork, mix the coloring powder in with the sugar first before adding it to your recipe. The sugar granules with break up the powder and allow it to be distributed evenly.
Buttercream and icings: These recipes will either ask you to include sugar or granulated sugar. In either case, again, you can stir the powder into the sugar with a fork before adding it to the recipe.

— Maggie Frank
Head Pastry Chef of boutique bakery in Lake Hopatcong, NJ
Culinary Institute of America Graduate

Maggie's notes have been appended to some general information about each of the natural food coloring powders we carry. Scroll for her verdict on overall use as well as her more specific notes on how each of the powders reacted with her three control confections: buttercream, cake, and pastry cream.

*** We highly recommend testing your color and flavor recipes prior to when they are needed.***

using natural food coloring powder Mango Juice, Powder Radiant light- to golden-yellow color; when selecting a powder, be sure to distinguish between mango juice powder and amchoor powder (made from unripe mangos)

Mango juice powder is a popular choice as a natural coloring agent in food due to its yellow-orange color and fruity flavor. It is often used in baked goods, desserts, and other confections. Our mango juice powder contains maltodextrin, which is a common ingredient in fruit juice powders. Maltodextrin is a white, odorless powder used as a thickener and filler to add bulk to the product. Although mostly tasteless, it can add a hint of sweetness to the blend.

As mango juice powder naturally contains sugar, it can make your dish sweeter, so be aware of this when balancing ingredients. The powder can also alter the pH balance of your dish, potentially impacting the flavor by making certain tastes more prominent or subdued.

Keep in mind that mango juice powder can also make your food a bit softer and moister thanks to the sugar and moisture it contains. This won't drastically change the texture of your dish, but it may add a touch of tenderness. The exact impact will depend on the amount used and how it is incorporated into the recipe.

As an aside: It's also important to distinguish between mango juice powder and mango powder (also known as amchoor powder). Mango juice powder is made from dried mango juice and has a sweeter, fruitier flavor, while mango powder is made from dried, unripe mangoes and has a tangy, sour flavor. Mango juice powder is more suitable for use in baked goods, while mango powder is more commonly used in savory dishes.

Maggie's notes on mango powder:
The powder flavored each product leaving a bright taste that was so delicious.

  • Color: Light yellow, but buildable
  • Flavor: Strong mango flavor
  • Texture: The mango powder doesn’t play as well with the fat in the butter, this could make the buttercream start to separate. This will be minimal but mix in well to avoid.
  • CAKE
  • Color: Rich golden yellow, will deepen as it bakes
  • Flavor: Mango flavor is prominent but delicious
  • Texture: Powder might lump up in the batter, but will disperse as it bakes
  • Color: Bright yellow
  • Flavor: Strong mango taste
  • Texture: Thickened the pastry cream slightly, but will smooth out
  • using natural food coloring powder Hibiscus Flower, Powder Rosy magenta-pink color that works best in icings. Color will be more vibrant with increased quantities of powder used; beware the sour tart flavor, and the acidic pH shift's affect on food/cooking chemistry

    Hibiscus flower powder can enhance baked goods with its fruity and slightly tart flavor, and its beautiful pink or purple hue. However, its high acid content can impact the pH level of the dish and interfere with important chemical reactions (such as the Maillard reaction) and the activity of yeast or baking powder. This can negatively affect the final product's structure, crumb, and texture. Additionally, if used in large quantities in other confections like buttercream or pastry cream, the acidity in hibiscus powder can cause the included dairy products like cream and milk to coagulate, resulting in a grainy or curdled texture.

    Caution is also warranted when considering the tartness of the powder and the affect increased quantities will have on taste. In general to balance the tart flavor consider adding more sugar to the recipe. You can also counteract the sour flavor by adding vanilla extract or complementary ingredients such as spices or citrus zest, but keep in mind that too much of these too can interfere with the Maillard reaction and affect the final product's flavor and texture.

    To achieve the best results, use hibiscus flower powder in moderation and balance it with other ingredients.

    Maggie's notes on hibiscus powder:
    The powder left a really beautiful color that was so exciting to see. Only use this to color products that are really sweet to prevent an unpleasant acidic taste.

  • Color: Bright fuchsia, will intensify as you mix more in
  • Flavor: Very fruit-forward
  • Texture: May leave some powder speckles but they will mix out smooth
  • CAKE
  • Color: Dark eggplant purple
  • Flavor: A bit acidic, this works better with sweeter bakes
  • Texture: The powder is very acidic, so there might be a bit of a reaction when you mix the batter. It will thicken and might bake a bit shorter
  • Color: Eggplant purple
  • Flavor: Very acidic, I don’t recommend using in a recipe that isn’t sweet like this one
  • Texture: Thickens a bit, but will smooth out
  • using natural food coloring powder Butterfly Pea Flower, Powder Mesmerizing and brilliant blue; added performative aspect of color shifting to purple when acid is added

    The whole butterfly pea flower has a long history of use in Southeast Asia, where it originates. Infusing it into clear or light-colored liquids will turn them a brilliant blue, making it a natural choice for celebratory beverages. But, surprisingly to westerners, it also appears in traditional rice dishes, puddings, and other gelatinous foodstuffs. The color is mesmerizing and has been imported with great enthusiasm, charming us with its surreal vibrancy in drinks. It has become popular on social media. Additionally, it is gaining more popularity in the West as a natural food coloring.

    It should be noted that butterfly pea flower powder does have a mild, earthy flavor that some people may not like. However, the flavor is usually mild enough not to overpower the finished dish.

    As exciting as the mesmerizing blue color is, one of the main attractions of butterfly pea flower powder is its color-shifting properties. When acidic ingredients like lemon or vinegar are added, it changes from blue to purple. This makes it a fun and interactive ingredient to use in cooking, adding a pop of color to dishes and providing a performance aspect to presentations.

    The powdered form of butterfly pea flower adds convenience in use compared to infusions. Infusing the whole flower takes a longer time and may not always result in a consistent color. The powder form allows for quick and easy integration into various dishes and drinks, making it a convenient and accessible ingredient for both home cooks and professional chefs. With its beautiful color, versatility, and ease of use, butterfly pea flower powder is a must-have for anyone looking to add a pop of color and flavor to their culinary creations.

    Maggie's notes on butterfly pea flower powder:
    I’m still shocked by how perfect this powder is. So vivid, and you don’t have to trade on taste to get it.

  • Color: Stone blue
  • Flavor: No significant change
  • Texture: Smooth
  • CAKE
  • Color: Bakes to a cobalt blue, but shade changes depending on batter
  • Flavor: No significant change
  • Texture: Thickens batter slightly, but will bake well
  • Color: Vivid denim blue
  • Flavor: No detectable taste
  • Texture: Slightly thinned out
  • using natural food coloring powder Matcha (Food Grade), Powder Beautiful color, beware the grassy, slightly bitter, matcha flavor

    Matcha powder is a natural food coloring agent that adds a vibrant green hue to light-colored foods. Like other natural colorings, it affects the flavor profile of a dish with a slightly bitter and earthy taste. However, this taste can be balanced with ingredients such as sugar or spices. The texture of the dish may not change significantly, but the powder can alter the aroma with a slightly grassy and herbal scent.

    In buttercream or light-colored cakes, matcha powder adds a vibrant green color and balances the sweetness of sugar with its slightly bitter taste. It can also be used to add a green color and flavor to pastry creams: while its aroma will have a slight grassy scent, the texture of the pastry cream will remain unaffected.

    Maggie's notes on matcha powder:
    While matcha is the best green color powder out there, it comes with its signature taste. It’s delicious but in a dessert make sure you balance it out with enough sugar.

  • Color: Light leaf green, will intensify when you add more
  • Flavor: Light matcha flavor, I loved it but it’s definately noticeable
  • Texture: Very smooth
  • CAKE
  • Color: Deep earthy green
  • Flavor: You’ll taste the matcha but it’s nice
  • Texture: No change in texture after its baked, mixes in well
  • Color: Earthy green
  • Flavor: Strong matcha taste, it’s better with more sugar
  • Texture: No texture change
  • using natural food coloring powder Cacao Powder, High-Fat (20-22%) Rich, chocolatey, and inticing brown hues can be achieved; beware the fat's affect on food chemistry.

    Using high-fat cacao powder as a food coloring agent brings a rich, chocolatey taste and a smooth, creamy texture to baked goods and confections. However, its intense chocolate flavor may overpower the original taste, so it's best used in recipes that complement chocolate or with a less-is-more approach.

    The extra cocoa butter in the powder can cause baked goods to dry out as it weakens the gluten structure and can result in a drier, crumbly texture. Unlike regular butter, which contains milk solids and water, cocoa butter is pure fat and can draw moisture out of the dough or batter. To counteract this, it's important to adjust the liquids in the recipe to maintain the desired texture and consistency.

    Maggie's notes on cacao powder (high-fat 20-22%):
    If you don’t like chocolate, don’t try it. But I love it. This is the best way to naturally color things brown. And we already know how well cacao works in baked goods. Perfection.

  • Color: Lighter milk chocolate shade of brown, will intensify
  • Flavor: Definitely chocolate, not too strong
  • Texture: You might have trouble with clumping, but it will smooth out
  • CAKE
  • Color: Light brown, will intensify
  • Flavor: Slight chocolate taste, flavor will intensify the more you add
  • Texture: Possible that you’ll see speaks of color, but they will dissolve as it bakes
  • Color: Brown color, will intensify
  • Flavor: Light chocolate flavor, also will intensify well
  • Texture: Slightly thickens the cream
  • using natural food coloring powder Cranberry Powder Cotton-candy light-pink color; beware increased acidity when using in baked goods or in items that might curdle

    Although cranberry juice powder itself is vibrant pink, the color imparted to foodstuffs may not be as vivid unless a large amount is used. Typically, cranberry juice powder results in a light cotton-candy pink color.

    When used in food, cranberry juice powder imparts a slight tartness to the flavor and a fruity aroma. The impact on taste is usually considered minimal and can sometimes enhance the flavor of baked goods and confections.

    However, one should be aware of the powder's acidic content, as it can affect the chemistry of the food and impact its texture, rise, and overall appearance. In recipes such as creams or custards, the acid in the cranberry juice powder might cause the proteins to denature and separate, leading to curdling.

    Try adding the powder gradually and mix thoroughly to ensure an even distribution of acidity throughout the recipe. Or, if the recipe allows, you can try neutralizing the acidity by adding a base such as baking soda. If curdling does occur, it might be able to be corrected by heating the mixture and whisking continuously until smooth.

    Maggie's notes on cranberry powder:
    The perfect look for those pretty in pink sweets. Don’t be afraid of adding more powder to get a brighter color, you don’t have to trade much on taste.

  • Color: Baby pink
  • Flavor: Very slight fruity flavor
  • Texture: Some speckles can be visible, but will smooth out
  • CAKE
  • Color: Cool pink, it will bake to a lighter color
  • Flavor: Taste comes through more when baked, nice and fruity
  • Texture: Might bake a little short
  • Color: Pale, cool pink
  • Flavor: Fruity, but nice
  • Texture: No change

  • purchase our

    Here's a quick collection of our natural food coloring powders and some sets that we've created for convenience. You might try our spices and seasonings page as well, since there are other spices that can be used for coloring. For example turmeric, safflower, and saffron will all yield various shades of golden to yellow. Again, it is important to remember that with these natural food coloring powders comes various levels of flavor. You will need to experiment to find a balance between color and flavor that suits your tastes. Keep in mind we sell most of our spices in 'try me' sample sizes for 75¢ each so you don't have to commit to a jar of something exotic you might not use every day.

    Hibiscus flower powder is a fine, brightly-hued powder. Its bright magenta color can add a nice visual pop to your foods.
    TRY ME - SAMPLE$0.75
    2 oz - JAR$4
    2 oz - REFILL$3
    8 oz - REFILL$9
    TRY ME - SAMPLE $0.75
    A natural food colorant, Butterfly pea flower powder can be used in many sweet treats, giving them an alluring vibrant blue hue.
    TRY ME - SAMPLE$0.75
    2 oz - JAR$6
    2 oz - REFILL$5
    8 oz - REFILL$14
    TRY ME - SAMPLE $0.75
    Mango juice powder is a fine, bright yellow powder that can be used to give a tropical fruit flavor to foods or as a natural food coloring.
    TRY ME - SAMPLE$0.75
    2 oz - JAR$5
    2 oz - REFILL$4
    8 oz - REFILL$19
    TRY ME - SAMPLE $0.75
    powders: hibiscus, butterfly pea, mango
    natural food color set
    Pinch jars of natural food coloring powders: mango juice powder, hibiscus flower powder, and butterfly pea flower powder in a box made for three.
    SET - 3 JARS $15
    Sought after for its inherent tang as well as its cotton-candy food coloring effects, cranberry juice powder can be a tasty and aromatic natural alternative to standard food colorings.
    TRY ME - SAMPLE$0.75
    2 oz - JAR$7
    2 oz - REFILL$6
    8 oz - REFILL$19
    TRY ME - SAMPLE $0.75
    high fat (20-22%)
    Unsweetened and high in fat this luxury natural cacao powder will yield rich chocolatey flavor in baked goods.
    TRY ME - SAMPLE$0.75
    1.5 oz - JAR$4
    1.5 oz - JAR$4
    1.5 oz - REFILL$3
    TRY ME - SAMPLE $0.75
    food grade
    Matcha tea is a bright-green, fine-mesh powder. Its vibrant green color can add a nice visual pop to foods.
    2 oz - JAR$7
    2 oz - REFILL$6
    8 oz - REFILL$19
    2 oz - JAR $7
    powders: cranberry, cacao, matcha
    natural food color set
    Pinch jars of cranberry, cacao, and matcha in a box made for three.
    SET - 3 JARS $16

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    FOOD52: Food52 always impresses with their depth of information and passion for helping home cooks. This is great article by Erin Jeanne McDowell on making your own natural food dyes. She includes information on the difference between powder vs liquid bases and how to use each.