mining your business
PINK HIMALAYAN SALT
WORTH ITS SALT

featuring
HIMALAYAN SALT

MAKING THE TRADE

pretty and pink
As people seek alternatives to basic table salt, Himalayan Salt has emerged as a flavorful option, boasting a rich mineral profile that includes essential elements like calcium, potassium, and magnesium. The salt's striking pink hue and distinct flavor have helped make the transition an easy one. Nowadays, you can find clear glass grinders adorning tables and kitchens, filled with salmon-hued salt rocks ready to be freshly ground into dishes.

exotic quixotic
It's also easy to see how the name itself has been a draw. The Himalayas (also known as The Roof of the World) boast a diverse range of breathtaking landscapes from snow-capped peaks to lush valleys, to arid high-altitude dessert-like areas in the rain shadow regions. Imaginations will usually conjure the pristine snow clinging to the majestic rockface of Mount Everest which makes its home in the Himalayan mountain range. It's appealing to picture these far away places while sitting at the kitchen table for a family dinner. The name itself holds a captivating allure. The Himalayas, also known as The Roof of the World, encompass a diverse range of breathtaking landscapes. From snow-capped peaks to lush valleys, and even arid high-altitude desert-like areas in the rain shadow regions, the Himalayas deliver awe. Imaginations will usually seize on the idea of the pristine snow clinging to the majestic rockface of Mount Everest, which finds its home in this magnificent mountain range. It's appealing to imagine these faraway places while sitting at the kitchen table, enjoying a family dinner.



IMAGE ©2015 MOHAMMAD.WARIS.KHAN (via wikimedia)
The majority of Himalayan Salt comes from the Khewra Salt Mine nestled in the westernmost foothills of the Himalayas in Pakistan.
HIMALAYAN HUMILITY

Rock your world
In recent years, the people of Pakistan, cultural advocates of the country, and leaders in the Pakistani Parliament have eagerly taken on the task of educating the world about the true origin of premium Himalayan Salt. It is a popular misconception that all Himalayan Salt comes from India—the majority of it actually originates from the Khewra Salt Mine nestled in the westernmost foothills of the Himalayas in Pakistan. There is great pride in this export, and the initiative aims to highlight Pakistan's significant contribution to making this salt available to the world at large.

Rock bottom
The Khewra Salt Mine stands as a remarkable tourist attraction in Pakistan, attracting visitors from across the globe. Situated approximately a mile deep within the earth and boasting 18 working levels, the mine features a mesmerizing labyrinth of tunnels and caverns. It produces an impressive quantity of around 250,000 tons of salt annually. In the surrounding area, local vendors offer various products made from this exquisite salt.

Between a rock and a hard place
Recently, Pakistan has registered Himalayan pink salt as a Geographical Indication (GI). The GI designation helps consumers understand that a particular product has a specific geographical origin, similar to how Champagne can only be called Champagne if the grapes used to produce the sparkling wine are grown in the Champagne region of France. While widely applauded for the benefits it brings to the Pakistani people, not everyone in the population agrees with this approach. Some businesses that used to sell the salt at low cost to Indian companies are now facing market loss, as these Indian companies could package and brand it with the implication that it is from India.

Try coarse grain for your spice grinder, fine grain for your table salt, and even infused variations like sriracha for those seeking a spicy kick.

THE END-ALL, BE-ALL?
Up for anything
Himalayan salt goes beyond its culinary applications and finds use in the wellness and home goods industries. Himalayan salt lamps, emitting a warm and soothing glow, are believed to release negative ions into the air, promoting relaxation and creating a serene ambiance. Massage stones, body wraps, and aromatherapy products featuring Himalayan salt have become popular offerings in spa treatments. Home accessories like plates and shot glasses have also found their way into kitchens as cooking or presentation devices. With its visually captivating shades ranging from pale pink to deep reddish hues, it's easy to see why Himalayan salt is sought after as an ornament or decor. Some spa retreats line entire rooms with slabs of Himalayan salt, creating a serene pink environment where individuals can relax and breathe in the salty air.

Formula for flavor
Shoppers are increasingly likely to find Himalayan salt alongside brands like Morton's or bulk sea salt. While the chemical formulas for both Himalayan salt and table salt are NaCl, they differ in mineral composition and the presence of trace elements. The unique flavor profile of Himalayan salt, attributed to minerals such as iron, potassium, calcium, and magnesium, sets it apart from ordinary table salt. With its subtle earthiness, it enhances the taste of dishes, adding depth and complexity.

Try coarse grain for your spice grinder, fine grain for your table salt, and even infused variations like sriracha for those seeking a spicy kick.


a collection of
HIMALAYAN SALT
GETTING SALTY

Himalayan salt: coarse, fine, sriracha
spice set
Pinch jars of coarse grain and fine grain Himalayan salt (dark pink), and sriracha infused fine grain Himalayan salt in a box made for three.
SET - 3 JARS $15
4.9
dark pink
coarse grain
Himalayan salt has a strong, salty flavor and a slight mineral aroma.
TRY ME - SAMPLE$0.75
4 oz - JAR$3
4 oz - REFILL$2
16 oz - REFILL$7
TRY ME - SAMPLE $0.75
4.5
dark pink
fine grain
Himalayan salt has a strong, salty flavor and a slight mineral aroma. This version is fine grain and ready to use in cooking or as a table salt replacement.
TRY ME - SAMPLE$0.75
4 oz - JAR$3
4 oz - REFILL$2
16 oz - REFILL$7
TRY ME - SAMPLE $0.75
4.5
sriracha
fine grain
Fine-grain Himalayan salt infused with sriracha is a unique seasoning that combines the natural minerals and flavor of pink salt with the heat and depth of the popular hot sauce.
4 oz - JAR$5
4 oz - REFILL$4
16 oz - REFILL$10
4 oz - JAR $5

recipes that use
HIMALAYAN SALT
Incorporating Himalayan Salt's mineral-rich composition adds depth of flavor and complexity, enhancing the natural taste of ingredients.
Classic Salted Margarita
with Himalayan Salt Rim
a cocktail recipe using:
by Kayla Blydenburgh
RECIPE SAMPLER
AVAILABLE
a sweet treat recipe using:
by Brianna Shaver
a drink recipe using:
by Kayla Blydenburgh
a snack / dip / spread recipe using:
by Kayla Blydenburgh
a snack / dip / spread recipe using:
by Kayla Blydenburgh
Chili Pineapple Ice Cream
with Hot Honey
a sweet treat recipe using:
by Tara Salonius
Chili Roasted Carrots
with Whipped Feta and Pistachios
a dinner recipe using:
by Tara Salonius
Spatchcock Chicken
with Sweet Italian Sausage Seasoning
a dinner recipe using:
by Vinny DelGiudice
an appetizer recipe using:
by Karine Eludut
a bread recipe using:
by Tara Salonius
RECIPE SAMPLER
AVAILABLE
Rose Cardamom Donuts
Gluten Free
a sweet treat recipe using:
by Karine Eludut

REFERENCES
NPR: The Salt: Pakistan Wants You To Know: Most Pink Himalayan Salt Doesn't Come From India, by Diaa Hadid, Abdul Sattar, October 3 2019 (accessed Jun 2023)
BBC: Science Focus: Salt of the Earth: From land speed records to ancient lakes, this mineral is intimately tied to our lives and our land, by Hayley Bennett, June 24th 2019 (accessed Jun 2023)
PMDC: Pakistan Mineral Development Corporation, Ministry of Energy, Government of Pakistan Khewra Salt Mines, (accessed Jan 2024)
The Economic Times: Pakistan to register Himalayan pink salt as Geographical Indications, PTI, February 19th 2021 (accessed Jun 2023)
South China Morning Post: Himalayan pink salt was never a source of Pakistani pride. Then it became ‘made in India’, Sabena Siddiqi, Nov 19th 2019 (accessed Jun 2023)